Marti's blog

I've long had an ambivalent position regarding Google: on one hand they are a great company, making great products (and free - it's hard to argue with that). On the other hand they are becoming a bit too important on the Internet. They not only run the most successful search engine, but they also have two important applications that appear on a lot of other people's web sites: their advertising program AdSense (visible on this very blog), and their web traffic analyzer Google Analytics. What this means is that not only do they know what you are searching for, but they also have the technical mean to know what sites and pages you are viewing even when you are visiting someone else's web site.

While Google is known for its don't be evil policy, it's not exactly clear what data they are collecting (or not) from the combination of these services. And if they do, in whose hands they might end up someday. In My Life Without Google someone decided to just not take the risk anymore and write about his live without Google. It's apparently not as easy as one might think.