Marti's blog

There's a great (and useful) post from Hamlet Batista regarding how Google handles anchor texts of incoming links. Apparently, in an attempt to get around so-called Google bombing, repetitive anchor text of incoming links is penalized. That means that to get a good ranking the word A it is better to have incoming links with a mix of keywords ("A", "A B", "C A", etc.) than just "A" everywhere, which for Google is a hint that someone is trying to manipulate its results.